Scaling Strategies for Social Entrepreneurs – A Market Approach
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Social entrepreneurs often experience difficulties when attempting to scale.
The reason for this is that scaling is about an entrepreneurs willingness to grow as well as and, likely, more importantly his or her capacity to develop a scaling strategy that reflects an understanding of the various components that must be adjusted in order to accomplish scaling goals.
Unfortunately, many social entrepreneurs lack this skill often because they initially launched their non-profit venture with little desire to scale, relying on scarce resources and serving relatively few beneficiaries.
Once they decide to scale their impact, however, they must develop new capabilities and access new resources and skills.
This book seeks to support social entrepreneurs to create strategies to scale their impact by providing a Scaling Guide that depicts each of the elements around which they can reflect and construct their scaling strategies.
It uses case studies based on social entrepreneurs who have successfully worked in low-income markets in Latin America in order to illustrate the four strategies for scaling impact: transforming beneficiaries into clients, replicating business models, collective impact, and leveraging the rules of the game.
It is based on theory developed by the authors (negotiating impact for resources) and the study of a sample of more than 100 entrepreneurs in the Latin American region.
In offering a conceptual framework as a guide for reflecting on practical case studies, this book appeals to entrepreneurs seeking to improve their management practices for scaling and those considering creating a social enterprise.
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