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Pauline Ratnasingam – Inter-Organizational Trust for Business-to-Business E-commerce

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Pauline Ratnasingam – Inter-Organizational Trust for Business-to-Business E-commerce

Price: $170
Sale:  $16.97

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Internet use for business-to-business e-commerce is expected to grow at spectacular rates.

Many experts feel that perceived lack of trust in e-commerce transactions on the Internet has contributed to the slow adoption of e-commerce in the recent past. This book provides an avenue for managers and researchers to explore, examine and describe interorganizaitonal trust relationships in e-commerce participation.

With the identification of trust behaviours in business relationships this will increase the awareness of e-commerce participants, who can then examine their own and their trading partners’ trust behaviours.

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