Sale!

Omniconvert CVO Academy – Customer Value Optimization Course 2022

$129.00

Product DeliveryYou will receive download links through email.

Contact me for the proof and payment detail:

Email  : [email protected]

Skype : sellercourse102 ( John Carter )

Description

Omniconvert CVO Academy – Customer Value Optimization Course 2022

Sale page : https://academy.omniconvert.com/pages/cvo-course-cart

Get Omniconvert CVO Academy – Customer Value Optimization Course 2022 on sellercourse.com

Download Immediately!
Watch Proof Content Below:

World-class experts teach you advanced CVO tactics to set your eCommerce store for success.

Master all eCommerce tactics from acquisition to retention!

  • Chapter 1: Why CLV Matters in eCommerce

    • Welcome to the CVO Expert Certification Program!

    • Intro

    • Lesson 1: It Takes 2 to Tango

    • Lesson 2: The e-Commerce Growth Formula

    • Lesson 3: Product-Centric vs Customer-Centric Companies

    • Lesson 4: How to calculate CUSTOMER LIFETIME VALUE

    • Lesson 4: Tool – CLV Formula Calculator

    • Lesson 5: Customer Lifetime Value To Customer Acquisition Cost Ratio

  • 02

    Chapter 2: The Customer Value Optimization Framework

    • Lesson 1: The CVO Methodology

    • Lesson 2: Tool – The Customer Value Optimisation Timeline

    • Lesson 3: Ongoing activities: The 4 CVO Campaign types

    • Lesson 4: The PECTI Prioritization Framework

    • Lesson 5: Monitor What Matters

  • 03

    Chapter 3: RFM Segmentation

    • Lesson 1: Why RFM Segmentation is an eCommerce game-changer

    • Lesson 2: Power Customers

    • Lesson 3: Active Customers

    • Lesson 4: At risk customers

    • Lesson 5: Lost Customers

  • 04

    Chapter 4: Customer experience in eCommerce

    • Lesson 1: Emotions

    • Lesson 2: What is CX?

    • Lesson 3: Net Promoter Score

  • 05

    Chapter 5: The importance of Customer Experience Optimisation & Retention

    • Intro

    • Lesson 1: The goal of customer value optimization

    • Lesson 2: The biggest problem

    • Lesson 3: The goal of CX optimization

  • 06

    Chapter 6: The 5 phases in the customer journey that impact the Customer Experience

    • Intro

    • Phase 1: Consider

    • Phase 2: Final hurdle

    • Phase 3: Regret

    • Phase 4: Embrace

    • Phase 5: Promote

  • 07

    Chapter 7: How to continuously improve the experience in all phases of the Customer Journey?

    • Lesson 1: How can you measure client satisfaction?

    • Lesson 2: Involve your whole team

    • Lesson 3: Follow this process in every phase

    • Final Thoughts

  • 08

    Chapter 8: Jobs to be Done Methodology

    • Intro & Agenda

    • Lesson 1: Introduction, Objectives, Agenda, Background

    • Lesson 2: The 4 Key Frameworks to See & Understand Demand

    • Lesson 3: Case Study #1 – Paul LeBlanc & SNHU

    • Lesson 4: Slowing the JTBD Timeline Down

    • Lesson 5: Case Study #2 – Kyle Bazzy & Autobooks

    • Lesson 6: The Process to find the JTBD

    • Lesson 7: Case Study #3 –Des Trainor & Intercom

    • Lesson 8: Other Resources

    • Lesson 9: 5 Keys to getting Started

    • Lesson 10: My Best innovation & Thank you

  • 09

    Chapter 9: Qualitative research

    • Lesson 1: Why qualitative research

    • Lesson 2: What you need to know before the research? How to run Customer surveys?

  • 10

    Chapter 10: Quantitative Research

    • Lesson 1: How to analyze CLV

    • Lesson 2: CLV Analysis

    • Lesson 3: Cohort analysis

    • Lesson 4: Product assortment Optimization

  • 11

    Chapter 11: Find your ICP (Ideal Customer Profile)

    • Lesson 1: Why do you need to define your ICP?

    • Lesson 2: Fictional Buyer Persona vs data-informed Ideal Customer Profile

    • Lesson 3: The 6 ways to use ICP in eCommerce

  • 12

    Chapter 12: Email strategy for onboarding & retention

    • Intro & Agenda

    • Lesson 1: Keep the customers you’ve already attracted with better Email Marketing

    • Lesson 2: CS is not just inbound

    • Lesson 3: Human with a capital H

    • Lesson 4: The Dinner Party Strategy™

    • Wrap up

  • 13

    Chapter 13: Website Optimization to Improve the CLV

    • Lesson 1: From CRO to CVO

    • Lesson 2: Website Optimization

  • 14

    Chapter 14: Practical Tips for Better Email Marketing Campaigns

    • Intro

    • Lesson 1: Core Pre-Purchase Flows

    • Lesson 2: Welcome Series for Non Buyers

    • Lesson 3: Site Abandonment

    • Lesson 4: Browse Abandonment

    • Lesson 5: Abandoned Cart

    • Lesson 6: Abandoned Checkout

    • Lesson 7: Back in Stock

  • 15

    Chapter 15: Core Post-Purchase Flows

    • Lesson 1: Unique Customer Thank You

    • Lesson 2: Standard Customer Thank You

    • Lesson 3: Cross-sell/Upsell

    • Lesson 4: Replenishment Reminder

    • Lesson 5: Customer Winback

    • Lesson 6: Sunset Unengaged

  • 16

    Chapter 16: Advanced Email Marketing Strategies

    • Lesson 1: Using Forms to drive Revenue

    • Lesson 2: Immediate Upsell Flows

    • Lesson 3: Master Custom Properties

    • Lesson 4: Tag VIP Customers

    • Lesson 5: User Churn Unsubscribe Tactic

  • 17

    Chapter 17: Using Customer Support to enhance Customer Experience

    • Intro & Agenda

    • Lesson 1: Understand what customers are asking

    • Lesson 2: Answer CS efficiently using automation

    • Lesson 3: Use tags to identify trends

    • Lesson 4: How to drive sales with your support team

  • 18

    Chapter 18: Customer Acquisition informed by the customer retention insights

    • Lesson 1: CLV models with advertising impact

    • Lesson 2: The Audience Performance Matrix

    • Lesson 3: CLV and Influencer Marketing

  • 19

    Chapter 19: Top 10 CVO Takeaways after 14 years in eCommerce

    • Lesson 1: Top 10 CVO Takeaways after 14 years in eCommerce

  • 20

    Chapter 20: Practical CVO Tactics

    • Intro

    • Lesson 1: Tune the campaigns according to the purchase cycles

    • Lesson 2: Acquire more Power Customers

    • Lesson 3: Keep your Power Customers

    • Lesson 4: Focus on the right products

    • Lesson 5: Surprise & delight the New Passions

    • Lesson 6: NPS adaptive treatment

    • Lesson 7: Concierge support for power customers

    • Lesson 8: Product drops or flash sales

    • Lesson 9: Plant retention seeds on the thank-you page

    • Lesson 10: Unboxing campaigns

    • Lesson 11: Re-engagement scenarios

    • Lesson 12: Optimize the minimum order value

    • Lesson 13: Post-purchase coupons

    • Lesson 14: Automated scenarios to improve the customer journey

    • Lesson 15: Build a CVO squad in your company

  • 21

    Certification Exam and Moving Forward

    • CVO Expert Certification Exam

    • Assignment: The CVO Academy – Take CVO with you further in your career