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Krishnamurthy Sriramesh – The Global Public Relations Handbook

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Krishnamurthy Sriramesh – The Global Public Relations Handbook

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This handbook provides a comprehensive theoretical framework for studying and practicing public relations around the world.

Organized by continent, chapters provide the history, development, and current status of the public relations industry. Contributors use the theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics.

In addition, each chapter considers the public relations profession in relation to factors, such as a country’s political environment, level of economic development, societal and corporate culture, media environment, and activism. Each country-specific chapter also includes a case study typifying public relations practice in that country.

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