Kenneth Karel Boyer – Extending The Supply Chain
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“Why have so many “e-commerce” companies failed in the last few years?
In many cases, it’s the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding.
Using cutting-edge delivery practices and technology-based order processing, companies can minimize costs, customize their products, provide increased service and convenience, and increase customer loyalty all leading to a more robust bottom line.
Extending the Supply Chain examines in-depth some of the most high-profile practitioners of telephone and Internet-based order processing and fulfillment.
The authors bring you detailed looks at:
Amazon, Dell, and FreshDirect, which use the decoupled extended supply chain model to take custom-assembled or custom-packaged orders from an assembly plant or distribution center to the delivery destination using third-party delivery specialists like FedEx and UPS.
The semi-extended supply chain model used at companies like Lowes Foods and Best Buy involves processing orders over the Internet or phone and packing the customer’s order at their chosen local retail outlet for pick-up at the customer’s convenience.
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