Jacob McMillen – The Internet’s Best Copywriting Course
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Why Are So Many Writers Struggling To Succeed At Freelancing?
And what if you could…
Learn how to write truly exceptional copy that drives REAL SALES, excites clients, and puts money in your pocket?
Learn how to land new clients ON DEMAND while building a stream of high quality leads that come directly to you?
Learn how to run your freelance writing business like a TRUE PRO and become a sought-after authority in your niche?
There are a TON of freelance and copywriting courses out there. There’s a virtually endless collection of blog posts, podcasts, ebooks, white papers, memberships, masterminds, webinars, workshops, and every conceivable form of training.
So why are so many writers still struggling to succeed?
Over the last few years, this question has weighed heavily on my mind, and I’ve talked with hundreds of writers, trying to identify what has helped them the most and what seems to be left out in the wide array of available training.
It’s what I looked for as I tried 1-to-1 mentorship, group mentorship, short form training, a general membership group, and even direct training through employment.
And it’s what I looked for as I reviewed my own journey to six-figures, as well as the journeys of my friends who had hit that milestone as well.
I discovered a few things.
Most copywriting courses and training programs are strictly conceptual rather than practical and instructional.
You know what I’m talking about.
“Tell a story”
“Give your audience what they want”
“Do more research”
“Develop a marketing plan”
How? How do I develop a marketing plan?
“Well… guest post and pitch and stuff”
Okay… but how?
“Well you can also comment on blog posts and social media posts and [insert 20 more time-consuming tips that won’t move the needle on your business]”
Which leads us to the next problem I discovered.
Most copywriting courses and training programs are designed to be comprehensive rather than targeted and efficient.
Frankly, I’m being nice here. What it’s really designed to do is provide such a high volume of low-value tips that you are tricked into feeling like a lot of value has been provided to you.
And this is really harmful to new writers.
For example, saying, “Start a blog” might seem like an innocent, helpful piece of advice. After all, having a blog CAN be very beneficial to writers.
But here’s what happens when a new writer sees “start a blog”. They stop working on stuff that is actually going to earn them money today, and they start wasting tons of time going down the rabbit hole of figuring out how to blog.
It’s counterproductive, and that is the biggest problem with most writer training today. It’s not targeted or efficient. It’s not designed to help you get from $0 to $2,000 per month as quickly as possible and then $2,000 per month to $4,000 per month, and so on…
It’s designed to list out every possible piece of advice the author has ever heard, discovered, or created.
And that style of training is hopelessly counterproductive.
But it gets worse…
Most copywriting courses and training programs are overly focused on one area while barely addressing other critical areas.
This is why calling it “comprehensive” was being nice. Because in reality, I have not come across a single copywriting course that was truly comprehensive.
Instead, numerous courses do an amazing, comprehensive job in one area while completely neglecting other critical areas needed to succeed as a freelance copywriter.
Most commonly, courses do a great job of teaching you how to write good copy… but that’s it. Just yesterday, someone sent me a link to a course with 8 modules. 7 of those modules covered writing styles. 1 module dealt with building a business.
You can be the best copywriter in the world, and that’s not going to make you six-figures. If you can’t get clients, you won’t make any money, and the process and skillset involved in landing clients is completely different from writing great copy. Same goes for running a freelance business.
There are non-writing courses out there that do a great job of teaching you how to get clients, but they aren’t designed specifically for writers, because it’s too small of a niche to focus on when teaching lead generation.
So that’s where we’re at.
After years of seeing writers struggle and having nothing to offer them that solves all these problems at once, I’ve decided it’s time to solve them myself.
The Internet’s Best Copywriting Course
Get my proven, step-by-step system for building a freelance copywriting business from scratch and growing it to $100k in the next 12 months.
Learn How To Write Copy That Sells
Learn how to write exceptional copy that drives sales, excites clients, and puts money in your pocket.
Learn How To Land High-Paying Clients
Learn how to land great clients immediately AND build a stream of high-quality, high-paying clients that come straight to you.
Learn How To Freelance Like A Pro
Learn how to launch your business, run it like a professional, and become a recognized authority in your niche.
Hi, my name is Jacob McMillen, and I’m a six-figure freelance copywriter, content strategist, and writing mentor.
I made $80k net my first year as a full time freelancer, $130k the following year, and $220k the year after that. This income wasn’t from selling courses or running Facebooks ads or any other tactics that won’t be included in this course. While I added some additional revenue sources in that third year, I was able to average $15k per month directly from writing gigs.
But my success isn’t all that important. What’s important is whether or not I can help YOU succeed, and for that goal, my own journey and success simply aren’t enough.
That’s why I’ve been experimenting with ways to help writers succeed for the last three years. It’s why I’ve reviewed numerous trainings, membership groups, and resources. And it’s why every time I make a new friend doing six figures as a freelance writer, I interview them and figure out how they do it.
As a result, I’ve managed to reverse-engineer a process that will take anyone with baseline writing talent and entrepreneurial ambition to six figures and beyond.
And by anyone, I mean YOU, assuming you meet you the following criteria:
You are already a decent writer (or better)
You are a decent problem solver with some level of self-initiative
You are going to invest at least 20 hours per week into your copywriting career.
If you struggle with words, writing as a career probably isn’t for you. If you get overwhelmed by any roadblock or challenge that pops up, freelancing definitely isn’t for you. And if you aren’t going to invest at least 20 hours per week into your freelance copywriting career, that’s okay, but growth is going to happen much slower and six figures won’t be attainable for a few years.
If you said yes to all three criteria, perfect!
Here’s what the course covers.
Learn how to write exceptional copy that drives sales, excites clients, and puts money in your pocket.
The first step to becoming a successful writer is learning how to write.
You know this. Everyone else knows. This type of training makes up the majority of most copywriting courses.
Where most courses will give you tips, tricks, and techniques, I give a complete, exhaustive system for writing copy in three key areas:
These are the three most lucrative writing services you can offer online, and I take you through the process, step-by-step, of writing each type of copy within the context of offering it as a service. To PROVE how serious I am about “step by step” training, I published my lesson on website copywriting for free on my blog. Check it out here.
The other issue that most training doesn’t address is that it’s not enough to just write good copy for the end user. At the end of the day, your client is the one paying your check, NOT the end users it’s written for. I’ll show you how to involve the client in a way that gets them excited about what you are writing while also driving sales and putting money in your pocket.
Learn how to land clients immediately AND build a stream of high quality leads that come straight to you, month after month, no cold pitching or prospecting required.
There are only two ways to land clients. By going out and pitching to them or by having them come to you directly.
Setting up a system that brings them to you takes time…. like 6-12 months time. Pitching brings them in NOW.
The problem I see with most freelancer training is that it only really focuses on one of these areas. Either you learn how to pitch, make some decent money now, and then three years later, you are still having to constantly pitch and barely making any more than you were at the beginner.
OR, you learn how to build a lead system, but you aren’t making any money in the short term and you burn out.
I’ll show you how to do both. With my system, you’ll be able to land clients now, AND you’ll be investing a small portion of your time each week building a channel that will eliminate your need to pitch within the next 6-12 months.
The channel I used for this was SEO. I was able to rank on the front page for stuff like “website copywriter”, “professional copywriter”, “expert copywriter”, etc. You’d be surprised at how easy this was, and the opportunity is still WIDE open, because so few copywriters understand SEO. I’ve gotten so good at it, that I’m now ranking front page for much more difficult search terms like “copywriter” (Don’t take my word for it. Go check).
If I had been teaching you this earlier in my career, I just would have taught you SEO, but I’ve learned that everyone has different strengths, and SEO isn’t for everyone. After interviewing all of my six-figure writing friends, I’ve realized there’s actually three different ways to build a six-figure recurring leads channel, and the one that works best for each person will be different.
I’ll teach you all three… step-by-step.
Learn how to setup and launch your freelance writing business, run it like a true professional, and become a recognized, sought-after authority in your niche.
If I’m being honest, the previous two topics are really all you need to hit six figures… but they aren’t everything that goes into being a successful freelancer, and my goal for this course is to teach you EVERYTHING you need to know.
That’s why the final topic area I cover is setting up, running, and evolving your business.
I’ll show you how to setup your business (including your brand, website, etc). I’ll show you all the key processes you need to run your business, onboard clients, and manage client relationships. And I’ll show you how to evolve your business over time to become a recognized player in your niche.
I’m not a celebrity, but people in the marketing niche know who I am. They know my friends as well. If you follow my training, within a few years, they’ll know your name too.
How The Course Works
I’ve broken the entire freelancing experience into 5 pivotal modules:
Module #1: Learn How To Write Copy
In this module, I’ll teach the fundamentals of persuasive copywriting AND show you exactly how to write the three most lucrative forms of cop: website copy, email copy, and longform blog content. I’ll take you step by step through the process of writing the copy itself AND delivering the copy as a service to your clients.
Module #2: Learn How To Launch Your Freelance Business
In this module, I’ll walk you step by step through choosing your brand, niche, and service, launching your website, and creating your freelance workflows and processes. If you’re on a tight budget, I’ll show you the cheapest ways to get this all done while maintaining a high level of quality. If you have some additional capital to invest, I’ll show you where spending a bit more now will give you ideal results and save you a tone of time and money in the long run.
Module #3: Learn How To Get Clients NOW
I’ll this module, I’ll show you the RIGHT way to pitch. Pitching is the ONLY way to get clients now, but most freelance writers make it way harder than it has to be and shoot themselves in the foot at every step in the process. I’ll show you where to pitch, how to pitch, how to close sales when you get an opening, and how to upsell small projects and “bad clients” into large, recurring contracts.
Module #4: Learn How To Bring Clients To You
In this module, I’ll show you how to build a marketing channel that brings a stready stream of high-paying clients straight to you, month after month, no pitching, cold calling, or prospecting required. This is the ONLY difference between copywriters making $50k per year versus $100k per year. I’ll teach you three different ways to do this, and you can choose the one that best fits your personality and strengths.
Module #5: Learn How To Become More Than A Writer
In this module, I teach you how to transition from freelance writer to niche authority and marketing consultant, allowing you to command higher rates, land larger gigs, and have the freedom to do whatever you want with your career. The only reason writing is such a reliable way to make six figures today is because it’s an integral part of online marketing and sales. By learning how your writing fits into that ecosystem, you can essentially promote yourself within the ecosystem and occupy whatever role you desire.
These modules will include written and video training plus homework, delivered via a membership site. This is DIY training that you can go through at your own pace and will never disappear. The training is step-by-step and includes video walkthroughs in areas where visuals are most needed. The homework is designed to provide you with tangible steps to take through each part of the training.
By purchasing this course, you will have lifetime access, including all future updates and upgrades to the course, which will be added regularly.
I could also tell you it will give you access to ask me questions at any time, but the truth is, you don’t need to buy this course for that. My email is jm [at] jacobmcmillen.com and I’m always happy to help.
Summary: Here’s What You Get When You Order Today
Here is everything you’ll get when you order The Internet’s Best Copywriting Course today:
The full copywriting course – 5 modules with 18 in-depth lessons
Homework throughout each module to provide tangible next steps
Walkthrough videos for technical setup and visual processes
Lifetime access to course updates and upgrades
Before I tell you to buy my course, I want to reiterate something.
YOU DO NOT NEED THIS COURSE TO SUCCEED AS A COPYWRITER.
So why buy it?
Because there is no faster, more efficient way to become a successful copywriting business than through the pathway my course will take you on.
If you’ve been trying to make this work for awhile now but are always coming up a bit short, now is your chance to make a change.
If you’re just getting started and can’t afford to stumble around with no income over the next few years, this is the fast track.
If you’ve been thinking about copywriting for awhile but can’t motivate yourself to get started, now is your time to take that first big step that changes your life.
If you are ready to stop wishing and dreaming about being a successful copywriter and begin building a six-figure copywriting business, , and we’ll build your career together.