Danielle Leslie – Course From Scratch 2.0
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Create & launch your online course profitably and confidently
I see you. You’re ready. Say hello to the #WFA (Work From Anywhere) life.
There are people right now who will pay a premium for the knowledge you have—
because what makes you different is what makes you valuable.
Keep reading because I’m addressing all your “What ifs…?” around creating & launching a course. I’ll show you my proven approach.
It’s your time to create now. Launch now. Get results now. Because you’re ready now.
I’m inviting you to work with me… so I can help you uncover your unique voice, create your course in record time, and make money in a way that works for you.
It’s an amazing feeling when you SAY you’re gonna do something and actually DO it. I’m inviting you to enroll in Course From Scratch (CFS) and be the version of yourself who says I DID IT!
I had a huge “I DID IT!” moment in June 2018…
“Holy sh*t. I did it.”
My online course made 7-figures… Never did I even dream I’d make it here. This was a moment I read about in books that seemed like a fable. Yet here I was, a 5’ 3” girl from Palmdale, CA living it IRL.
I watched my account pass $1 million, leaned back in my plastic, white IKEA chair, staring at my laptop, and exhaled.
“I did it… I really did it…”
Do you know what it feels like to SAY you’re gonna do something and actually DO it?
This online course had humble beginnings. In 2016, it made $18k… in 2017 it made $84k. And then 2018 was insane… $2.9 million.
It’s crazy to think, this milestone started with my word—with me recording a video of myself saying: “My online course will make a million this year.”
Imagine all the crazy things we can accomplish in this world, when we KEEP OUR WORD TO OURSELVES.
And listen—if you’re thinking this sounds over the top, know that I started from zero.
This is me in 2011, with no job, no savings, loads of debt, living with my mom in her apartment in Redondo Beach.
A friend sent me two videos that changed my trajectory—a whiteboard video with Brendan Bruchard and an episode of MarieTV.
My major takeaway? I could create an online course to reach & teach people all over the world and have the freedom to WFA (Work From Anywhere) with no earning ceiling!
#WhatCeiling?! became my mantra.
In 2012, I launched my first online course based on my experience helping plan & hosting a sponsored 13-city tour.
I did #alltherightthings, everything the “pros” told me to do and it was a complete #fail. I enrolled 1 person, and #alltherightthings quickly turned into #allthewrongthings.
This is when I started to see there’s a simpler way to create & launch online courses that the everyday, busy, newbie person could execute without fail—it was the beginning of my MVC (Minimum Viable Course) Method.
It was based on my training as a Lean Startup Ambassador and working at startups in Silicon Valley. And it didn’t involve the complicated course outlining, video recording, custom website building approach that I was taught.
In Fall 2012, I joined the team full-time at Udemy.
It was the largest online course platform, and I immersed myself and learned from other course creators.
I worked there for almost 3 years as a Course Launch Coach—speaking to and advising dozens of experts on their course launches.
Then I was recruited by a beauty startup and created my third online course—we launched it to over 40,000 beauty professionals.
7 months later, I was unexpectedly laid off – the Universe had other plans for me.
In my first 30 days of being laid off, I earned over $10,000 and booked over $35,000—all because of the online courses I’d already created. People saw me as an authority and paid me a premium for my knowledge!
That was 4 years ago. I’ve spent the past few years creating and growing Course From Scratch, once I learned how unique & valuable my experiences in online courses was.
And last year, I kept my promise to myself and brought in over $1 million from my online course. I moved into my dream home, took my dad on vacation, flew my family out for Thanksgiving, and spent almost a month in Europe living that WFA (Work From Anywhere) life.
And this past year, I had my dream wedding (a 5-person ceremony on our private rooftop) marrying my husband and favorite person in the world. The day after our wedding, we left for Santorini for our honeymoon and then spent a week sailing the Greek Isles. This was the exact honeymoon I envisioned when I was 19 years old… and here it was!
I continue to be surprised by the dream life I’ve been able to create because of just ONE online course. And I’ve made it my commitment to teach others how to do it, too.
We are all valuable. And we are ready now.
Are you ready?
I have a new “What if” question for you—
What if you knew you could not fail? What would you do?
Better yet, if you knew “failing” was part of the process?
This is not a rhetorical question.
And this is not a drill.
Here are some people who asked themselves that same question, and leaped. They joined my Course From Scratch program (which I’ll tell you about in a second) and made it happen.
Are you ready to meet them
Meet Alysha Price
Alysha is a single mom who was co-parenting her son. She created a healthy, thriving relationship with her son’s father and realized she could teach other single moms how to successfully co-parent. In fact, she’d grown up in a co-parenting household, so this ability to create healthy household was in her DNA.
Alysha created a program that helps other single moms successfully co-parent, and she made over $13,000.
Are you seeing what’s possible when you lean into your story and use it as a starting point to teach others?
I’ll introduce you to someone else who’s done this…
Meet Cindy Goodson
Cindy joined CFS and thought she wanted to teach people to start fitness businesses. As she completed the Culture Add Canvas to uncover story, she discovered her true calling: Teach women how to heal themselves from fibroids naturally, with no surgery or medication. When she zeroed in on her story and Culture Add, she made $2500 from her course that weekend and escaped eviction.
She then went on to make almost $20,000 and has helped 20+ women heal themselves from fibroids.
Are you ready to step into your story and launch your course and WFA business?
“I just took a DNA test turns out I’m 100% that b***h…”
I want you to declare that for yourself: ‘I just took a DNA test, turns out I’m 100% ____’ and that will help uncover some things you can teach others from your experience, from your story. It’s already in your DNA.
What’s in YOUR DNA?
Choose one that describes you and we’ll show you people who’ve found success creating courses around their story, too.
- Dance / Music / Performance
- Parenting / Family / Relationships
- Art / Writing / Publishing
- Finances & Investing
- Real Estate Investing
- Health & Wellness
- Personal Development
- Helping PoC
Are you inspired? Do you see that creating a profitable course starts with your story?
It has nothing to do with what you think are sexy, in demand topics.
Everyone above looked at their DNA—what makes them different—to create a course that’s unique to them.
So, what’s your story?
Your story will make your course a smashing success. See how Alysha Price took her life experiences as a single mom to now help other single moms thrive!
MEET ALYSHA PRICE
- Family mediator, trained in Motivational Interviewing and Problem Solving
- Single mom who was co-parenting her son
- Grew up in a co-parenting household
- Created a healthy, thriving relationship with her son’s father
- Realized she could teach other single moms how to successfully co-parent
- This ability to create healthy household was in her DNA.
- Her course has made over $13,000!
YOU MAY BE THINKING:
“What if my category/industry is saturated?
What if I want to teach fitness or business? How am I supposed to compete?”
Even if you’re in a “saturated market” your course will be unique because it’s YOURS. It’s based on your story, life experiences, & skills. No one else has your story!
When you join Course From Scratch, I’ll show you that your course begins with your story. That’s the key to making it a one-of-a-kind course. Your course content will be based on your unique life experiences. That’s the key to creating your inimitable framework that no one else on the planet will offer.
For example: Anna and Shari both teach in the Health & Wellness niche, which you could say is “saturated.”
How do they stand out in a crowded market? They start with their story.
Shari started with her mission – To serve women of the African Diaspora, through optimal health and physical fitness, in the fight against the obesity epidemic, chronic and mental health illness, and the socioeconomic constraints which seek to eradicate them. She has created an income of over $11,000 from her course and is aiming to reach $20,000 in November!
Anna overcame years of struggling with yoyo dieting and was able to take her cooking & eating philosophy to remain healthy and active after becoming a mom. She began teaching cooking classes to employees at SF-area companies who were facing pre-diabetes and high blood pressure. After helping hundreds of people save their health through her in-person classes, she created her online program.
Notice how Anna and Shari are both in the Health & Wellness industry. But that didn’t stop them from creating their programs. They know that it’s their story and life experiences that makes them a unique voice. So, they can reach & teach people no one else can.
The world needs your unique point of view!
It starts with your story.
Not sure you have a story to tell? Or unsure how to tell it in a way that resonates with people?
I can help.
Inside my Course From Scratch program, one of the first things I help you do is uncover your story and turn it into a set of lessons and instructional steps that can help someone else.
Chances are, you’re the first in your family or circle of friends to be interested in creating an online course, being a brand, or wanting the WFA (Work From Anywhere) life…
I created my Course From Scratch program for “firsts” like you and me…
Let’s get it!
Course From Scratch
A LIVE program to help you create & launch your online course profitably—without the tech nonsense or content overwhelm.
PART 1: THE COURSE
Step-by-step videos to help you create & launch your course in 60 days
I’m so literal, detailed, and thorough with my instructions and resources inside #CourseFromScratch. There’s little room for f* ups or mishaps.
Either you do the work and get the results, or you don’t do the work and don’t get the results. I’m here supporting you every step of the way.
PART 2: THE COMMUNITY
Live 24/7 support in our private community of course creators from around the world
Find launch partners & affiliates for your course launch
Connect with accountability partners in different stages of business
Learn what’s working (& not working) for other course creators in various niches
PART 3: THE COACHING
Getting stuck? Join me on our group coaching calls, and we’ll workshop your course & launch.
Celebrate your wins from the week, and set new goals for the upcoming week. You’ll love the supportive community of other experts.
Receive tailored support during our weekly LIVE group Q&A calls.
I’m 100% dedicated to making sure you succeed in turning your expertise into your own premium online course.
Here’s what you’ll learn:
MODULE 1: MVC (Minimum Viable Course): Set your Launch Goal
- What’s an MVC?
- What the Tech?! The Tech You Need (& Don’t Need)
- Set your course launch goal
MODULE 2: CULTURE ADD: Define your Course Topic
- Define your Course Topic & Big Promise Statement
- Create your Brag Bank
- Write your Brand Authority Bio
MODULE 3: CFS MINDSET: Create your Success Ritual
- Create your Atomic Habits
- Create your Miracle Morning
- Embrace the Dip
MODULE 4: CUSTOMERS: Build your List of MVPs
- ID your Perfect Customer Profiles
- Create TASTY Content like a Pro
- Grow your email list
MODULE 5: CONTENT: Create your Course Framework
- Create your course content
- Outline your course’s learning and doing objectives
- Create your Fancy Framework
MODULE 6: CONVERSIONS: Get enrollments #receipts
- Price your premium course
- Get sales with low tech/no tech
- How to pre-sell your course